During an appearance on Sports Media with Richard Deitsch, Netflix executive Gabe Spitzer addressed the moves the streaming platform has been making into such sports as NFL and women’s soccer when he was asked about its partnership with WWE.
Spitzer said that, in the United States, things have gone how Netflix has expected and that the company was “thrilled” with the results:
I’ve been a fan for a long time and, you know, great partners over there with people like Paul Levesque and Lee Fitting and Nick Khan. They’ve been great partners. and I think we’re thrilled with the results so far. We knew in the US, with something like Raw having that every week, there was going to be that passionate loyal fan base and they are going to show up, and they have come in expected ways over to Netflix and in predictable ways. It’s hit every metric that we’ve hoped for on the US side.
I think the place where we’ve been surprised in a good way and that will continue to grow is outside of the US. That’s really where we see the potential to continue to grow this partnership is, in the US we have Raw only, outside of the US in most countries around the world, we’re the home for all of WWE. So that’s Raw, that’s SmackDown, that’s NXT, and that’s the big Premium Live Events every month — be it WrestleMania, Royal Rumble, or SummerSlam.
The ten-year partnership officially kicked off in January 2025, bringing WWE Raw to the platform in the United States and premium live events, SmackDown, and NXT to international markets.
Spitzer also noted that the companies have been able to work together to boost viewership in markets that Netflix is focusing on:
It’s been cool to see as different countries have come online — as an example, Italy this year came online and they did a big PLE, the Clash in Italy, there shortly after. So they’re working with us and they’re saying, ‘Hey, where are the countries you want to continue to grow or how can we boost that viewership or can we bring an event there?’ They’re going back to Australia this year, they’ve been to Europe a bunch of times, they’re going down to Mexico in just a couple of weeks [September 14] for a big Raw that we’re really excited about.
On the topic of censorship, which has seen much discussion online in recent weeks, Spitzer said the issue doesn’t come up often in regards to WWE, adding that everyone has ratings standards to adhere to, but Netflix tries to be looser on that.
Source: F4WOnline
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